Overview
Flowcode converts physical interest into direct digital engagement through its QR technology. The work brought existing brand foundations into a standard guide, B2B use-case visualizations, marketing assets, and product motion.
Flowcode converts physical interest into direct digital engagement through its QR technology. The work brought existing brand foundations into a standard guide, B2B use-case visualizations, marketing assets, and product motion.
Challenge
Make a broad platform easier to explain across different brands and sales contexts, while keeping its visual language consistent across all formats.
Make a broad platform easier to explain across different brands and sales contexts, while keeping its visual language consistent across all formats.
Sales Marketing
B2B Use Cases
Developed B2B sales concepts and Flowpage designs for Flowcode’s enterprise sales team, supporting a platform serving more than 100+, Fortune 500 brands. The concepts showed how branded Flowcodes could connect broadcast, packaging, retail, gifting, and live events to digital experiences—giving the sales team a clearer way to demonstrate the platform across industries.
Developed B2B sales concepts and Flowpage designs for Flowcode’s enterprise sales team, supporting a platform serving more than 100+, Fortune 500 brands. The concepts showed how branded Flowcodes could connect broadcast, packaging, retail, gifting, and live events to digital experiences—giving the sales team a clearer way to demonstrate the platform across industries.
Flowpages
Brand-facing concepts for Flowcode’s sales team explored how Kering brands could connect physical touchpoints with digital fan experiences.
Brand-facing concepts for Flowcode’s sales team explored how Kering brands could connect physical touchpoints with digital fan experiences.
Brand Guidelines
The Brand Bible
Flowcode’s existing brand elements and guidance were consolidated into a manual covering brand personality, voice, typography, color, imagery, and primary logomark use—giving sales, marketing, and internal communications a shared reference for producing consistent work.
Flowcode’s existing brand elements and guidance were consolidated into a manual covering brand personality, voice, typography, color, imagery, and primary logomark use—giving sales, marketing, and internal communications a shared reference for producing consistent work.
Print & Digital
Marketing
Web, print, product-release, and internal communications extended the visual system into everyday applications.
Web, print, product-release, and internal communications extended the visual system into everyday applications.
Motion
Product Storytelling
A staged motion sequence brings separate data signals into one FlowID profile, giving the product story a clear visual progression.
A staged motion sequence brings separate data signals into one FlowID profile, giving the product story a clear visual progression.
Impact
Standardized Flowcode’s visual tools across sales and marketing, giving teams client-ready mockups that simplified complex pitches and drove conversions.
Standardized Flowcode’s visual tools across sales and marketing, giving teams client-ready mockups that simplified complex pitches and drove conversions.
Back to Projects
Mylo
Brand standards and sales storytelling for an enterprise QR platform
Role
Freelance Designer
Focus
Brand Identity, Design Systems, Motion, UI/UX
Tools
Figma, After Effects, Claude, Chat Gpt
Timeline
2 Months