BRAND / VISUAL / MOTION

BRAND / VISUAL / MOTION

Overview

Flowcode converts physical interest into direct digital engagement through its QR technology. The work brought existing brand foundations into a standard guide, B2B use-case visualizations, marketing assets, and product motion.

Flowcode converts physical interest into direct digital engagement through its QR technology. The work brought existing brand foundations into a standard guide, B2B use-case visualizations, marketing assets, and product motion.

Challenge

Make a broad platform easier to explain across different brands and sales contexts, while keeping its visual language consistent across all formats.

Make a broad platform easier to explain across different brands and sales contexts, while keeping its visual language consistent across all formats.

Sales Marketing

B2B Use Cases

Developed B2B sales pitch concepts and Flowpage designs for Flowcode’s enterprise sales team, supporting a platform serving more than 100+, Fortune 500 brands. The concepts showed how branded Flowcodes could connect broadcast, packaging, retail, gifting, and live events to digital experiences—giving the sales team a clearer way to demonstrate the platform across industries.

Developed B2B sales pitch concepts and Flowpage designs for Flowcode’s enterprise sales team, supporting a platform serving more than 100+, Fortune 500 brands. The concepts showed how branded Flowcodes could connect broadcast, packaging, retail, gifting, and live events to digital experiences—giving the sales team a clearer way to demonstrate the platform across industries.

Flowpages

Brand-facing concepts for Flowcode’s sales team explored how Kering brands could connect physical touchpoints with digital fan experiences.

Brand-facing concepts for Flowcode’s sales team explored how Kering brands could connect physical touchpoints with digital fan experiences.

Brand Guidelines

The Brand Bible

Flowcode’s existing brand elements and guidance were consolidated into a manual covering brand personality, voice, typography, color, imagery, and primary logomark use—giving sales, marketing, and internal communications a shared reference for producing consistent work.

Flowcode’s existing brand elements and guidance were consolidated into a manual covering brand personality, voice, typography, color, imagery, and primary logomark use—giving sales, marketing, and internal communications a shared reference for producing consistent work.

Print & Digital

Marketing

Web, print, product-release, and internal communications extended the visual system into everyday applications.

Web, print, product-release, and internal communications extended the visual system into everyday applications.

Motion

Product Storytelling

A staged motion sequence brings separate data signals into one FlowID profile, giving the product story a clear visual progression.

A staged motion sequence brings separate data signals into one FlowID profile, giving the product story a clear visual progression.

Impact

Standardized Flowcode’s visual tools across sales and marketing, giving teams client-ready mockups that simplified complex pitches and drove conversions.

Standardized Flowcode’s visual tools across sales and marketing, giving teams client-ready mockups that simplified complex pitches and drove conversions.

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Back to Projects

Flowcode

Brand standards and sales storytelling for an enterprise QR platform

Role

Brand & Sales Marketing Designer

Focus

Brand Systems, Marketing, Sales Enablement, Sales Deck, Brand Guidelines, Product Demo

Tools

Figma, After Effects, Illustrator

Timeline

4 Months

Team

Flowcode