CHARMY PATEL

BRAND / VISUAL / MOTION

CHARMY PATEL

BRAND / VISUAL / MOTION

Based in Bay Area / Open for full-time and freelance roles

© 2026 Charmy Patel

Overview

A starting point

An independent master’s thesis exploring how visual identity, motion, and interaction can introduce the scripts used in Hindi, Gujarati, Bengali, and Tamil.

An independent master’s thesis exploring how visual identity, motion, and interaction can introduce the scripts used in Hindi, Gujarati, Bengali, and Tamil.

It began with a question: how could people unfamiliar with Indian writing systems explore their forms, structure, and cultural context through a visual, interactive experience?

It began with a question: how could people unfamiliar with Indian writing systems explore their forms, structure, and cultural context through a visual, interactive experience?

Languages primarily spoken in the region

Challenge

Understanding the system

The challenge was to bring four distinct writing systems into one visual experience without erasing their differences. Research into letterform structure and cultural context informed the identity and interaction prototypes.

The challenge was to bring four distinct writing systems into one visual experience without erasing their differences. Research into letterform structure and cultural context informed the identity and interaction prototypes.

Script Anatomy

Brand Identity

Four scripts. One visual identity

A monogram brings together characters from all four scripts, while a distinct color identifies each language. This structure carries through the interface, motion studies, and exhibition graphics.

A monogram brings together characters from all four scripts, while a distinct color identifies each language. This structure carries through the interface, motion studies, and exhibition graphics.

Design process

Interaction

Imagine RIT Exhibition

Presented Bhasha brought together interface prototypes, a coded interactive playground, posters, and screen-printed takeaways—extending the typographic identity from screen to print.

Presented Bhasha brought together interface prototypes, a coded interactive playground, posters, and screen-printed takeaways—extending the typographic identity from screen to print.

Typeface by Ek Type,

Coded interactive page by Vishal Jha

Typeface by Ek Type, Coded interactive page by Vishal Jha

Bhasha brought four distinct writing systems into a shared visual identity across motion, interface prototypes, and print. Presented at Imagine RIT, the project extended into a physical installation with a coded playground and screen-printed takeaways.

Bhasha brought four distinct writing systems into a shared visual identity across motion, interface prototypes, and print. Presented at Imagine RIT, the project extended into a physical installation with a coded playground and screen-printed takeaways.

Next Projects

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Let's Connect

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Bhasha

Indian scripts, explored through type and motion

Role

Masters Thesis Project

Focus

Multiscript Typography, Interactive, 3D, Web Design

Tools

Figma, Cinema 4D, After Effects, Screen Printing

Timeline

2023–2024

Overview

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Challenge

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Identity

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Prototype

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Interaction

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